The Art of
Perfect
Admissions

We educate, guide, and empower our students to gain admission to competitive universities.

A student walking along a dotted path from school to university

Since 2007, we have helped hundreds of students prepare for and gain admission for undergraduate degrees to selective universities in the United Kingdom & Europe, and colleges in the United States.

Decades of real educational practice

Within leading international schools and high-performing prep centers. We understand how students learn, develop and thrive within different and complex academic ecosystems.

Mastery of global curricula

GCSE & A Level, MYP & IB Diploma, US High School, Foundation, French Bac and Russian programs: deep understanding of the nuances that shape student performance within each academic pathway.

A unique advisory model

Integrates advanced data analytics and forecasting tools, enabling us to anticipate outcomes, calibrate application strategies, and optimize every element of a student’s profile.

Highly personalized, relationship-driven experience

For students and their families. We help students and families to make informed and thoughtful decisions aligned with their long-term academic and personal ambitions.

Our role is to help each student find their best fit.

We take pride in every student's success. Behind each achievement lies hard work, a clear vision, luck and ability to deeply understand each student — their goals, challenges and personal context.

🇺🇸United States of America

  • Babson College
  • Barnard College
  • Boston College
  • Boston University QS 94
  • Carnegie Mellon University QS 55
  • Columbia University QS 43
  • Duke University QS 70
  • Johns Hopkins University QS 20
  • Northeastern University
  • NYU QS 58
  • Stanford University QS 2
  • The New School
  • UC Berkeley QS 20
  • UCLA QS 49
  • University of Chicago QS 24
  • University of Pennsylvania QS 15
  • University of Virginia
  • USC
  • Vanderbilt University
  • Washington University in St. Louis
  • and many more…

🇬🇧United Kingdom

  • Architectural Association (AA School)
  • Imperial College London QS 2
  • King’s College London QS 37
  • London School of Economics and Political Science QS 62
  • Queen Mary University of London
  • University College London (UCL) QS 8
  • University of Cambridge QS 6
  • University of Edinburgh QS 35
  • University of Manchester QS 40
  • University of Oxford QS 4
  • University of the Arts London (UAL)
  • University of Warwick QS 68

🇪🇺Continental Europe

  • 🇮🇹 Bocconi University
  • 🇨🇭 EHL
  • 🇨🇭 EPFL
  • 🇪🇸 IE Madrid
  • 🇮🇹 Istituto Marangoni
  • 🇧🇪 KU Leuven
  • 🇮🇹 Politecnico di Milano QS 87
  • 🇫🇷 Sciences Po
  • 🇳🇱 University of Amsterdam QS 60

Matriculations in bold (2026)

We guide students in choosing the right degree and navigating admissions across a wide range of courses and majors:

  • Architecture
  • Fine Arts
  • Engineering
  • Computer Science
  • Mathematics
  • Natural Sciences
  • Economics
  • Business
  • Entrepreneurship
  • Fashion
  • History
  • International Relations
  • Politics
  • Liberal Arts
Maxim Alexeev, counselor

A strong and consistent track record of admits.

Strategist, mathematician, 14 years of experience in teaching, admissions, and educational entrepreneurship. Independent, accredited and forward-thinking counselor.

Extensive experience with students from CIS region through all stages of academic and university admissions preparation.

Helped 250+ students from 103 schools in 14 countries (British, American, Russian, IB curricula and French Bac) gain admission to top-tier universities in the UK, US and Europe.

Maxim Alexeev, College & Guidance Counselor

Kevin Sim, partner and guidance counselor

A world record for Oxford, Cambridge and Ivy League admits.

Highly acclaimed college counsellor. Holds the world record for the most admissions into Oxford, Cambridge and Ivy League universities from a single institution in a given year.

Long-time Director of College Counselling at Raffles Institution, Singapore’s premier and oldest school.

Advisor on the Advisory Board of the Technology Leaders of the Future (TLF) scholarship programme, hosted by The Island Private School in Limassol, Cyprus.

Advisor to Letovo School.

Kevin Sim, Partner, Guidance Counselor

Be nice. Be smart. Be interesting.

That's what gets you into a selective university.